Political Persuasion Doesn't Always Lead to Voters Voting
Throughout 2018, Emily Chang, the popular host of “Bloomberg Technology”, asked many of her cyber security guests to comment on how Russia used Facebook to change the outcome of the 2016 presidential election.
Most guests sidestepped the question, but not Gary Vaynerchuk, the candid entrepreneur, and a pre-IPO Facebook investor.
“Look, Facebook, this network (Bloomberg), Fox, CNN, Twitter..it’s all the same game…We make decisions. Facebook or the Russians, didn’t make us pull the lever for Trump or Hillary.”
That’s an inherent flaw with Facebook political ads. Users can’t take immediate action — They can’t click to vote, or “pull the lever” even if political ads are persuasive. At least, for now.