SAN FRANCISCO, CA -- A new study shows the power of impluse buying by shoppers. Since 70% of the U.S. economy relies on consumer spending, the study is significant.
"Our data shows that 61% of off-list shoppers purchase an additional one to three items," said Craig Elston, senior VP, Integer. "This shows that if you reach a particular shopper at the right moment with the right message, for example — using in-store signage to play into their desire to pamper themselves — it can end with that item being added to their basket."
The study by The Integer Group and M/A/R/C Research found that, despite the us of shopping lists, nine out of 10 shoppers still buy items not on their list. More