New York -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index The study, released attempts to quantify the Facebook competence of 100 iconic brands across beauty, Fashion, specialty Retail, and Watches & Jewelry. --measuring digital strengths and weaknesses. More
Comment: Brick and mortar shopping center investors should appreciate the brand loyalty, customer interaction, and shopping buzz afforded by carefully management Facebook presences. Driving customers and creating a virtual community only enhances the in-store experience. Encouraging to see Macy's, a icon of American department stores, transitioning into the digital century.